Divine Ikubor (born 1 May 2000), known professionally as Rema, is a Nigerian singer and rapper. He rose to prominence with the release of the song "Iron Man", which appeared on Barack Obama's 2019 summer playlist. In 2019, he signed a record deal with Jonzing World, a subsidiary of Mavin Records. In 2018, Rema posted a viral freestyle on Instagram to D'Prince's track "Gucci Gang". The post caught the attention of D'Prince who flew him to Lagos to offer a record deal. Rema signed a record deal with D'Prince's Jonzing World, a subsidiary of Mavin Records, in 2019. He released his self-titled debut EP Rema in 2019, which peaked at number 1 on Apple Music Nigeria. On 21 May 2019, Jonzing World, and Mavin's released the music video of "Dumebi", a major breakout song from his self-titled EP, featuring a cameo appearance from Diana Eneje. The video was directed by Ademola Falomo and currently has 48 million views on YouTube. In May 2021, Rema announced he will be calling his sound "Afrorave", a subgenre of Afrobeats with influences of Arabian and Indian music. In September 2021 Rema was unveiled as a brand ambassador for the popular soft drink Pepsi alonsgide his label mate Ayra Starr. In December 2018, popular singer Reekado Banks left Mavin Records. Rema was then added to the label. Having Rema on the list was considered a big feat. D'Prince described Rema as a craftsman whose work needed to be heard by the whole world. Rema was discovered by D'Prince and wrote songs for the record for a while until D'Prince introduced the young boy to his brother, Don Jazzy. On 22 March 2019, Rema was announced as the latest addition to Mavin Records where he was referred to as the future of Afrobeats. After Rema signed a record deal with Jonzing World, in 2019, he released his debut EP Rema.
