Iyanya Onoyom Mbuk (born 31 October 1986), known by his stage name Iyanya, is a Nigerian Afropop singer. He rose to fame after winning the first season of Project Fame West Africa and is best known for his hit single "Kukere". He co-founded the record label Made Men Music Group with Ubi Franklin in 2011. He released his debut studio album My Story in 2011. It was supported by the singles "No Time" and "Love Truly". Desire, his second studio album, contained five singles: "Kukere", "Ur Waist", "Flavour", "Sexy Mama", and "Jombolo". He won the Artist of the Year award at The Headies 2013. In October 2016, Iyanya announced on Instagram that he signed a record deal with Mavin Records. Few months prior, he signed a management deal with Temple Management Company. He first announced his intentions to leave Made Men Music Group in July 2016. After graduating from the University of Calabar, he worked in a hotel and sang karaoke at a local bar he managed. Iyanya began developing his vocal abilities at local bars which include: Fiesta Fries Bar, Mirage Nite Club, and West-Life. Iyanya cited British singer Craig David and American hip hop artist R. Kelly as his key musical influences. Iyanya was motivated to pursue music professionally after watching the celebrity lifestyle of 2 Face Idibia and Olu Maintain. Iyanya started as a rapper, going by the name "Lofty".
