Michael Owusu Addo (born July 10, 1988) known professionally as Sarkodie , is a Ghanaian rapper, songwriter and entrepreneur from Tema. His contributions to the Ghanaian music industry have earned him numerous accolades, including the Vodafone Ghana Music Award for "Artiste of the Decade". He was announced the first winner of BET's Best International Flow artist at the 2019 BET Hip Hop Awards. He is also considered one of the major proponents of the Azonto genre and dance and one of the most successful African rappers of all time. Sarkodie often raps in his native language Twi, a Ghanaian Language and is considered a "multifaceted rapper" due to the various musical styles he possesses. Sarkodie is often named as one of Africa's greatest hip hop artists. MTV Base ranked him sixth on its list of the Hottest African MCs in 2014. In 2013, Lynx TV ranked him first on its list of the "Top 10 Ghanaian Rappers of All Time". In 2015, AfricaRanking.com ranked him third on its list of the "Top 10 African Rappers of 2015". In 2015, The Guardian listed him as one of its top five hip hop acts on the African continent. He was ranked 8th on Forbes and Channel O's 2013 and 2015 list of the Top 10 Richest/Bankable African Artistes. In 2020, he won "Artiste of the Year" during the Ghana Music Awards USA (GMA USA). Sarkodie owns the Sark by Yas clothing line, which was launched on April 27, 2013. The clothing line has accessories for men, women and children. In 2012, he was officially unveiled as the Brand Ambassador for Samsung Electronics at the University of Ghana, Legon. As part of the event, Samsung unveiled the Samsung Galaxy Pocket and Chief Hero Phones that had customized wallpapers of Sarkodie and his signature; users had the opportunity to download exclusive tracks of Sarkodie. He also launched the Obidi Chief headphones and signed an endorsement deal with FanMilk Ghana in 2013. Sarkodie is currently in partnership with Tigo Telecommunications Ghana, a brand that sponsored his 2013 Rapperholic tour. Sarkodie also has endorsement deals with Standard Chartered Bank - a leading banking firm in Africa as well as Guinness Ghana Limited for their Malt drink product. On 30 October 2019, he was appointed as an ambassador for the Year of Return campaign; the honour was conferred on him at the Creative Arts Industry Forum. In March 2021, Sarkodie and his little daughter featured in Ghana's leading tooth paste brand - Pepsodent Ghana's #BrushWithMe campaign ad. The campaign was done to rally parents and guardians to start and encourage a day and night tooth brushing routine with their children. This was done to commemorate World oral health day.
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