Lagos, Nigeria — September 12, 2025 — Hafrikplay, The Home of New African Music, is proud to announce its official sponsorship of BTEN’s highly anticipated concert, taking place on October 1st, 2025. This partnership further strengthens Hafrikplay’s mission to empower independent African artists who have built their brands through resilience, consistency, and authentic artistry.
A Night of Music, Culture, and Celebration
The October 1st concert promises to be a landmark event for
BTEN, born Omolaja Babatunde Josephus, who has risen from
Abeokuta to become one of the most exciting voices in Afrobeats today. Hafrikplay’s sponsorship will extend beyond financial support, with the platform set to:
•Promote the concert across its app and social channels.
•Host the official red carpet experience, spotlighting fans and industry leaders.
•Produce a documentary capturing behind-the-scenes moments and the energy of the live performance.
•Run extensive media and spotlight campaigns leading up to and following the show.
BTEN: A Journey of Fortitude
BTEN’s story embodies the very essence of Hafrikplay Amplify — building a career through fortitude, resilience, and craftmanship. His journey began at just 10 years old in Abeokuta, Ogun State, where his passion for music took root. Over the years, he has steadily carved a niche with a signature blend of Afrobeats, hip-hop, and R&B, amassing more than 5 million streams and a growing loyal fanbase.
His discography includes standout projects such as:
•The Beast in Me
•Slayers and Players
•Password Yourself
BTEN has also collaborated with rising stars including Candybleaks (Akalolo), and Boysaries, Ajesings & Honeydrop (Vibez on Vibez), showcasing his versatility and commitment to authentic artistry. With upcoming projects like Orin-Dola (with T-Famous) and Pray For Me, BTEN continues to push boundaries in Afrobeats.
Hafrikplay’s Commitment to Independent Artists
“At Hafrikplay, we believe in celebrating not just music, but the stories of resilience and creativity that power Africa’s sound. BTEN represents the new wave of African talent — consistent, grounded, and deeply connected to his fans. Our sponsorship of this concert reflects our long-term commitment to supporting independent artists who are building authentic brands and shaping the future of the global music industry.”
Looking Ahead
As part of the partnership, fans can expect exclusive Hafrikplay content from rehearsals, backstage, and the live concert experience. This collaboration is not only a celebration of BTEN’s artistry but also a testament to Hafrikplay’s vision of being the cultural hub for Africa’s rising creatives.
? Concert Date: October 1st, 2025
? Location: Akarigbo Hall, Sagamu, Ogun State
? Official Sponsor: Hafrikplay – The Home of New African Music
hafrikPlayNG
