FOR IMMEDIATE RELEASE

Manchester, United Kingdom — 22 December 2025

African-born music consultancy and creative services company MillionDollar Ideas Ltd has announced the official launch of its United Kingdom arm, marking a major step in its journey to scale artist empowerment, music infrastructure, and cross-border creative opportunities for African and diaspora talent.

Founded by Omobosola Karimat Alaka and Abolaji Alaka, MillionDollar Ideas Ltd was born out of lived experience and necessity.

A Journey That Started in 2020

The company’s journey began in 2020, during the COVID-19 lockdown, when both founders, active in the Nigerian music ecosystem at the time, identified a critical gap in the industry:
independent artists were paying for promotion, management, and visibility but rarely seeing results.

Like many artists and creatives, the founders themselves had experienced the impact of fake managers, unreliable independent contractors, and promotional middlemen who took money without delivering measurable outcomes.

“We were victims of the same broken system many artists were navigating,” says Omobosola Karimat Alaka, Co-Founder of MillionDollar Ideas Ltd.
“There was no structure, no accountability, and no real support for independent artists trying to grow.”

Determined to change that narrative, Omobosola and Abolaji launched MillionDollarIdeasLtd with a simple but powerful mission:
to provide genuine, transparent, and results-driven promotional services that actually help artists grow.

From Music Consultancy to Music Ecosystem

What started as a music promotion and consultancy outfit quickly evolved into something bigger.

Over the years, MillionDollar Ideas Ltd has executed multi-channel campaigns valued in the millions annually, delivering:

TV placements on MTV Base, Soundcity, Trace, Africa Magic

National radio campaigns across major Nigerian stations

Editorial features on leading blogs and media platforms

Structured DSP growth, charting campaigns, and digital rollouts

Artist funding, deal structuring, and distribution advisory

This hands-on work with artists laid the foundation for the company’s next major leap: music technology.

Building Hafrikplay and Proving the Model

Out of the same desire to fix broken systems, the founders went on to co-found Hafrikplay, a pan-African music streaming and discovery platform built to prioritise independent and emerging African artists.

Today, Hafrikplay stands as proof of what is possible when infrastructure meets intent:

Over 100,000+ users

A growing catalogue of African genres

Strategic partnerships, including telecom and industry stakeholders

Direct artist monetisation and visibility tools

“Hafrikplay represents everything we believe in ownership, access, and fairness,” says Abolaji Alaka, Co-Founder.
“It showed us that when you build the right systems, independent artists can truly thrive.”

The success of Hafrikplay has reinforced MillionDollar Ideas’ confidence in scaling its model beyond Africa.

Why the UK, and Why Now

The United Kingdom remains one of the world’s most influential music markets and a global hub for African and diaspora creativity. For MillionDollar Ideas Ltd, expanding into the UK is a strategic extension of years of groundwork — not a fresh experiment.

The UK arm will focus on:

Artist development and campaign strategy

Promotion underwriting and funding support

PR, editorial, radio, and digital partnerships

Cross-market amplification between the UK and Africa

Asset-based promotion through platforms such as Afrikbebe and other PR channels

Strategic collaboration with pre-existing UK agencies and firms, while building in-house reach

“We’re not coming to compete blindly,” Alaka adds.
“We’re coming to collaborate, co-create, and bring African execution experience into the UK ecosystem.”

Looking Ahead

As MillionDollar Ideas Ltd deepens its UK presence, the company is positioning itself to deploy millions of dollars annually into independent-artist ecosystems — supporting promotion, funding, technology, and long-term career sustainability.

At its core, the mission remains unchanged:

to help independent artists believe in themselves, own their journeys, and access the tools they need to succeed globally.

“We’re proud of what we’ve built  and what we’re still building with Hafrikplay,” says Omobosola.
“The UK expansion is the next chapter, and we’re excited about the journey ahead.”

About MillionDollar Ideas Ltd

MillionDollar Ideas Ltd is a creative services and music-tech-adjacent company supporting independent artists through promotion, funding strategy, distribution advisory, and cross-market expansion. Founded in 2020, the company operates at the intersection of music, media, technology, and capital, with a growing global footprint.

Media Contact:
MillionDollar Ideas Ltd (UK)
Website: www.milliondollarideasltd.com Mail : Karimat@milliondollarideasltd.com 

Location: Manchester, United Kingdom